The 125th Street Business Improvement District has launched a wayfinding project to make it easier for residents and visitors to explore Harlem’s rich cultural assets, shop at local businesses, and participate in fun challenges.

Elements of the program include:

• A unique, recognizable emblem (designed by an artist through a competitive process) coinciding with a QR code that leads users to the BID’s upcoming wayfinding resources. The emblem will be placed in strategic locations and with participating businesses and cultural institutions.
• A new wayfinding system designed to connect those who live, work, visit, and invest in Harlem to the neighborhood’s public art, cultural institutions, and local businesses.
• Gamified challenges with rewards to boost local foot traffic and promote a clean streets awareness campaign designed to cultivate the community’s love for Harlem.

We are reaching out to you to learn about your travels through the neighborhood and have developed a list of questions to gain a full understanding of your current and desired experiences navigating 125th Street and Harlem.