Public Safety / Ambassador Program

Public Safety / Ambassador Program

The primary focus of the 125th Street BID’s Ambassador/Public Safety program is the public safety of 125th Street’s properties, businesses, workers, customers, visitors, and residents.

The 125th Street BID’s Ambassador/Public Safety team acts as the eyes and ears of the BID- working hard to preserve a safe and secure environment in the corridor. The Public Safety team wears a unique uniform with the BID colors and logo and patrol the street five days a week from 11:00 am until 7:00pm.

BID Public Safety Committee

The BID’s Public Safety Committee consists of Corporate Asset Managers, Property Owners and Managers, Store Managers, in developing public safety strategies for the district.  The Committee works closely NYPD and  the Mayor’s Office of Public Safety.

Committee Members

Lewis Rice – Co-Chair (Estee Lauder Company)
Ross Jacobs – Co-Chair (Cogswell Realty)
Anthony White – Gap Corporation
Anthony Thomas – Victoria Secrets
Steven Dluzyn – HUBBNY

Marcus Wilson – NIKE
James Tuman – Grid Property
David Marcus and Danny Kim – Target
Jelson Santon – Cushman and Wakefield

Public Safety Team

125th Street Business Improvement District’s Public Safety Program

125th Street BID implements a public safety program to increase safety and security for the districts businesses, residents and visitor. 

The 125th Street BID’s Ambassador/Public Safety team acts as the eyes and ears of the BID- working hard to preserve a safe and secure environment in the corridor. The Public Safety team patrol the street five days a week from 11:00 am until 7:00pm.

Technology – The 125th Street district is a part of the FUSES Camera Network System. Working with the Mayor’s Office of Public Safety, retailers can sign up to become a part of a camera network system that bring quicker response from the NYPD for crimes committed in their store. 

https://www.nyc.gov/office-of-the-mayor/news/383-24/mayor-adams-new-pilot-program-combat-retail-theft-create-efficiencies-improve#/0

FAQs

Working closely with NYPD, the ambassadors will:

  1. Provide visible foot patrol from West of Fifth Avenue through East of Morningside Avenue, bordering the North and South side of 125thstreet and the side streets where property fronts 125th Street.
  2. Report and call for help to assist the sick, injured or lost persons until Police and/or emergency medical technicians arrive via supplied radios.
  3. Provide travel directions and information regarding the many entertainment, restaurant retail, historical sites, ATM services and any other venues and tourism services requested.
  4. Inspection of the BID corridor while on foot patrol to identify safety hazards, health hazards, environmental hazards, excessive garbage, illegal disposal of garbage, broken lights and traffic light signals, flooding, abnormal traffic conditions or any other street conditions that require attention.
  5. Perform their duties as true ambassadors of the 125th Street Business Improvement District, displaying professionalism, courtesy and respect. This also includes distributing BID literature, maps and other informational pamphlets which are helpful to tourists, merchants and many others who traverse this historical street.

The Ambassador Program works in conjunction with local NYPD precincts (in the 25th, 26th and 28th Street precincts), the Transit Police District 3 and the District Attorneys’ Office providing information regarding any illegal/criminal activity observed while serving their post.

Such information will be in the form of an incident report submitted to the Supervisor and the Director of Operations. In all emergency situations, the Ambassadors will utilize their radios to request assistance and provide information concerning the event. Ambassador personnel will remain cognizant at ALL times that they are NOT law enforcement but highly visible and a reliable presence offering support and gather intelligence.

The focus will be to DETER crime due to the Ambassadors high visibility and observational skills as these individuals will be unarmed and have no arrest powers. Ambassadors will be cognizant at all times that they are not law enforcement but a highly visible and reliable presence offering support and gathering intelligence.

As circumstances require, the time schedules and tours will be adjusted, however, the schedule is such that four Ambassadors will work daily from 11:00 a.m. – 7 p.m. At all times Ambassadors will work eight hour shifts, seven days a week.

The Ambassador Program is 100% funded by the 125th Street BID. The BID has contributed $250,000 to fund the Ambassador program for 2007-2008.

The primary focus is to provide the community with an added sense of support and comfort. The program will continue to be supported with BID assessment dollars: however growth and expansion of the program will depend on the support of local businesses and other fundraising efforts.

  • Apollo Theater
  • Studio Museum of Harlem             
  • National Black Theater
  • The Magic Johnson Theater
  • Theresa Towers (formerly Theresa Hotel)