Window Splash
A→Harlem
CultuREPreneur Antonia Badon · Settepani
The Official Emblem
The symbol of the 125th Street BID’s “Harlem Main Street Passport” — a visual aid that points the way while carrying Harlem’s character, history, and creativity in every line.
The Wayfinding Emblem is the official symbol of the 125th Street BID’s wayfinding initiative, “Harlem Main Street Passport.” The Emblem serves as a memorable visual aid, assisting residents and visitors with navigation and direction while reinforcing Harlem’s brand identity by showcasing its unique character, history, and vibrant shopping experience through artistic expression.
The Emblem represents the core mission of the BID’s Wayfinding initiative, which is to design a cultural and business-focused system that complements The City of New York’s existing wayfinding systems (DOT’s WalkNYC and LinkNYC).
The BID’s wayfinding initiative is funded in part through the New York City Department of Small Business Services Public Realm Grant.
The Emblem is featured across digital and physical components in the streetscape, including wayfinding imagery created by local Harlem artists, banners, postcards, promotional materials, the BID’s Wayfinding website, and social media.
It is essential for helping visitors and residents connect with Harlem — highlighting its rich historical significance, vibrant arts and music scene, diverse local businesses, unique culture and food, as well as its dining, shopping, live performances, nightlife, and so much more.
I am a fourth-generation Harlem artist whose work fuses history, spirit, and innovation to elevate consciousness and celebrate cultural identity. My art is born from the rhythm of Harlem itself — its music, its courage, its ancestral wisdom, and its ongoing renaissance. From my earliest memories at the Apollo Theater as a child, I learned that art is energy — a performance of the soul that can heal, unite, and guide people toward love of self.
My creative mission is to continue Harlem’s legacy as a global center of art, intellect, and innovation. Each design is an invitation for viewers to rediscover their divine potential and to feel Harlem’s eternal heartbeat. This artwork harmonizes with existing streetscape elements through clear silhouettes, elegant symmetry, and colors that complement Harlem’s natural light. Its gold and indigo tones echo the glow of streetlights on Lenox Avenue at night, while rhythmic lines mirror the drums, footsteps, and conversation that animate every block.
By featuring recognizable landmarks such as the Apollo, Schomburg, Abyssinian Baptist Church, and local markets, the design reinforces community pride while guiding residents and visitors through spaces that tell Harlem’s story. Ultimately, this piece affirms that Harlem is much more than a place on the map; it is a vibration of faith, art, and excellence that guides the world.
Paul Deo — Artist Statement, Wayfinding Emblem
Explore Harlem
Discover new deals and promotions offered by participating businesses, cultural institutions, and tour groups via the interactive map below. Redemption method details are included in each participant bubble.
The Winning Artwork
The BID launched a Neighborhood Wayfinding Art Competition that challenged artists to create wayfinding images that captured the history, culture, and essence of Harlem. The images will be used to create custom signage, marketing and promotional materials, and public realm projects. The artwork serves as a connector for arts and business.
The Makers
Paul DeoFourth-generation Harlem artistI am a fourth-generation Harlemite. Both my maternal and paternal grandparents lived in Harlem, and I have lived and worked here for over twenty-one years. Harlem is not only my home — it is the spiritual foundation of my identity, my inspiration, and my life’s work. The streets, sounds, and people of Harlem shaped my creative vision from childhood, when I first absorbed its rhythm, pride, and beauty.
My art reflects a deep love for Harlem’s history and its continual rebirth. From the Apollo Theater and the Schomburg Center to Rucker Park and Lenox Avenue, I see Harlem as a living museum of Black excellence, creativity, and resilience. My public artworks, educational programs, and community collaborations celebrate that legacy while helping to shape the new Harlem Renaissance emerging through art and technology.
Through my mural Planet Harlem, my teaching programs in local schools and senior centers, and my digital arts initiatives with Harlem youth, I invest directly in this community’s creative future. I collaborate with neighborhood institutions, businesses, and cultural leaders to elevate Harlem’s identity locally and globally. My connection to Harlem is generational, spiritual, and professional. Every brushstroke, workshop, and innovation I create is an offering of gratitude to the neighborhood that raised me — ensuring that Harlem’s light continues to inspire the world.
CultuREPreneur Antonia BadonInterdisciplinary artist & public historianAntonia Badon is an interdisciplinary artist whose work synthesizes public history, performance, digital media, and education to create immersive cultural experiences rooted in Harlem. A Public Historian, TV Segment Producer, Digital Media Artist, Author, Educator, and Theatre Producer, her practice bridges literature, sound, visual storytelling, and emerging technology to preserve and reanimate the cultural soul of Harlem. She is a multi-grant award winner and NAACP Women in the Arts Award recipient, recognized for using art as a tool for cultural preservation, intergenerational learning, and civic engagement.
A SAG-AFTRA and AEA actress and former Co-Segment Producer for It’s Showtime at the Apollo, Badon gained national acclaim for her one-woman play ZORA! — written by multi-AUDELCO Award–winning playwright Laurence Holder — which explores the life and brilliance of Zora Neale Hurston. Her performance has toured nationally, from Harlem stages to the University of Pennsylvania. She won the Best Actress Award at the NYC Strawberry Theater Festival and the WBLS/WLIB Circle of Sisters Community Honors Award for cultural tourism.
As a NYC Gold Star Licensed Tour Guide, Badon extends her interdisciplinary approach through TTGirlz: Harlem Renaissance Time Travel, a children’s digital storytelling series, and iCu2: The Culture Dome, a platform combining media art, wearable history, and educational design. Her work has been supported by the New York Council on the Arts, Lower Manhattan Cultural Council, the Creative Heights Society Grant, and NYC Arts in Education.
Her NYSCA-funded radio play Culturati Gadflies, broadcast on WHCR 90.3 FM — The Voice of Harlem, revives Harlem’s mid-20th-century cultural pulse through sound, narrative, and archival research. Across theatre, sound art, children’s media, and immersive digital projects, her mission is clear: to honor Harlem’s legacy, amplify underrecognized voices, and transform neighborhoods into living classrooms of culture, pride, and possibility.
Sheila PrevostInternationally exhibited visual artistSheila is a resident of Harlem and an internationally acclaimed artist known for her exhibitions and features across many mediums. As a globally awarded visual artist, she has consistently published works and showcased exhibitions, even during the pandemic. Her exhibitions have spanned major cities worldwide, including NYC, Tokyo, London, Paris, Johannesburg, Sydney, Osaka, Jamaica, Hong Kong, the Philippines, Downtown LA, and South Korea.
Notable pandemic-era showcases include exhibitions in South Korea, the Dyckman Farmhouse Museum in NYC, Conception Arts (virtual), the Meta Biennale on Art Gate VR, and the ExpoMetroNY & ExpoMetroLA Global NFT Collaborative Billboard Exhibition. Sheila’s work is held in diverse private collections and has gained significant media attention, with features in The Guardian UK/USA, NY1, NBC4, The Daily News, African Voices Magazine, and Hyperallergic.com, among others.
Some notable exhibitions and public art include “Only One Earth” at Rockefeller Center’s The Flag Project, a Storybook Tabletop Art Book released in September 2022, the “Stratosphere 2022” NFT Art Exhibition at Samsung 837 during NFT.NYC Week, and serving as the official visual artist for the Jazz In The Valley Music Festival, 2022–2025.
Omo Misha · Misha McGlownCurator & visual artistOmo Misha means “Misha’s children” in Yoruba — a name that has come to identify curator Misha McGlown and her multi-faceted practice in the arts. Misha currently serves as curator for the Windows on Amsterdam Gallery on behalf of City College Center for the Arts, Gallery Director for the Irwin House Global Art Center and Gallery in Detroit, MI, and has been a member of the Arts & Education staff at Symphony Space since 2003.
She has held the title of Program Director for both The Children’s Art Carnival and the LeRoy Neiman Art Center in New York, and independently curated exhibits and cultural programming for institutions including the Sugar Hill Children’s Museum of Art & Storytelling, The Colored Girls’ Museum (Philadelphia), the New York Public Library for the Performing Arts at Lincoln Center, NY Federal Hall, chashama, FLUX Art Fair, No Longer Empty, The Arsenal/NYC Parks Department, and Columbia University.
Her work as a visual artist has encompassed public art installations commissioned by the 125th Street BID, the Harlem River Park Task Force, and UberEats on behalf of Harlem Park to Park. She has received recognitions from the U.S. Congressional Record (Volume 157, Part 7), the New York Foundation for the Arts, the Lower Manhattan Cultural Council, UMEZ/Harlem Arts Alliance, and the Puffin Foundation. Misha studied at the Center for Creative Studies and Wayne State University in Detroit. She is a two-time published author and a contributing arts and culture writer for Huffington Post, ArtSlant, Of Note Magazine, Rolling Out Magazine, and the Detroit Metro Times.
Roosevelt “Black Rose” TaylorMultidisciplinary master artistRoosevelt “Black Rose” Taylor is a multi-disciplinary master artist whose practice bridges portraiture, diaspora memory, and contemporary myth-making. Rooted in a lineage of artists and shaped by Harlem’s deep cultural vibration, his work captures the emotional architecture of Black life: its brilliance, resilience, intimacy, and legacy.
Roosevelt creates powerful narrative pieces that honor the histories, identities, and futures of the people and communities he paints. He brings generational artistic knowledge, technical skill, cultural stewardship, and a deep sense of emotional intuition to every project.
Powerful AllahArtist & community advocatePowerful Allah, a.k.a. Lamarr Little, grew up in the Bedford-Stuyvesant neighborhood of Brooklyn and came home after a 25-to-life prison sentence. During his life on the streets, he was shot by a New York City police officer. While incarcerated, he began doing artwork — first painting stage sets for Rehabilitation Through the Arts, and later powerful posters for organizations like RAPP, Queers for Justice, and Transforming Lives.
His strongly emotive work can be both seen and felt in the over 2,000 images he has created, ranging from pencil drawings to oil and acrylic paintings. Lamarr’s artwork is intended to convey positive messages with the power to lift the spirits of all who view them. From 2003 to 2007, he was a member of the Reality & Pain Life Skills Peer Counseling Program at Green Haven Correctional Facility, teaching workshops in drawing, painting, and poetry to fellow incarcerated individuals.
From 2018 to 2019, while at Eastern New York Correctional Facility, he chaired the Inmate Liaison Committee. Today he is a facilitator with the Alternative to Violence Project, mentors the newly incarcerated, and teaches others to express themselves through art. He recently founded The Erasure Project, which examines the racial roots of mass incarceration through images.
On the Streetscape
Window Splash
CultuREPreneur Antonia Badon · Settepani
Window Splash
Paul Deo · Levels Barbershop
Window Splash
Paul Deo · GRID Properties
Art Doors
SAFE in Harlem Inc. (Pillars) · 124th St
Mural
SAFE in Harlem Inc. (Pillars) · FDB
Banners
Neighborhood Navigator winners · 62 poles
Window Splash
CultuREPreneur Antonia Badon · Settepani Restaurant, 196 Malcolm X Blvd.
The A→Harlem window splash is installed on the north-side window of Settepani Restaurant.
A great example of keeping culture and art alive in Harlem — helping people find local businesses, find out who’s doing what in the neighborhood, and connect with each other, the community, 125th Street, and keep Harlem alive.Leah Abraham, owner, Settepani Restaurant
My work blends digital illustration, cultural history, and public storytelling to create accessible, place-based experiences rooted in Harlem. Inspired by the music, movement, and collective energy of the Harlem Renaissance, A→Harlem uses the A Train as both symbol and structure — representing arrival, connection, and cultural exchange.
Window Splash
Paul Deo · Levels Barbershop, 425 W 125th Street
The Harlem Barbershop window splash is featured on the right window of Levels Barbershop.
It’s going to make a statement. It’s going to stop people in their tracks. It might just bring traffic in — for people just to question or ask about the piece itself. I think it’s a good piece for open discussion.Larry Wilson, partner, Levels Barbershop
For as long as I can remember, the Black barbershop has been one of the most sacred places in my life. It is where generations meet, where wisdom is passed down, where young men find guidance, and where community is strengthened through conversation, laughter, disagreement, love, and mutual respect.
Window Splash
Paul Deo · GRID Properties, 322 W 125th Street
Courtesy of GRID Properties, the Harlem DJ window splash is prominently displayed on the storefront window of 322 W 125th Street. This eye-catching installation brings new energy to 125th Street as people wait outside for the M60 bus.
I see the Harlem DJ as a guardian of the spirit of Harlem. He is not simply playing records; he is helping keep the heartbeat of the community alive. The music, the creativity, the faith, and the love continue to move through every block and every generation.
Art Doors
SAFE in Harlem Inc. (Pillars) · 124th St, St. Nicholas Ave to Frederick Douglass Blvd
Wayfinding imagery featuring cultural institutions, landmarks, and iconic destinations has been painted across 9 freight doors by SAFE in Harlem Inc., a.k.a. Pillars.
Each door features the official Wayfinding Emblem and a QR Code linking to the BID’s Wayfinding landing page, encouraging residents and visitors to explore Harlem’s cultural essence, history, and offerings. The BID’s previous initiative, Harlem Canvas 4 Change (2020), served as the predecessor project for featuring artwork across the freight doors before being repurposed for the wayfinding program in 2026.
This mural/project was partially funded by the New York City Department of Small Business Services through the Public Realm grant program.
View photosMural
SAFE in Harlem Inc. (Pillars) · Frederick Douglass Blvd, 125th to 126th St
Harlem has a new mural on Frederick Douglass Blvd, between 125th and 126th Streets. Created by SAFE in Harlem Inc., also known as Pillars, it features a bird’s-eye view of West 125th Street — resembling a map while incorporating cultural images from the Wayfinding Door Murals. The mural supports the BID’s wayfinding initiative, encouraging people to explore W 125th Street from one end to the other.
Pillars also painted the previous mural titled “By Any Means Necessary,” which has been safely relocated to 2589 7th Avenue, where it now welcomes local children every morning.
This mural/project was partially funded by the New York City Department of Small Business Services through the Public Realm grant program.
View mural designBanners
Neighborhood Navigator winners · 62 poles over 125th Street
The BID’s new Wayfinding Banners proudly fly over 125th Street, displayed across 62 poles. They feature artwork from the artists who won the BID’s Neighborhood Navigator art competition and highlight the cultural institutions that support the Wayfinding initiative.
The banners also showcase the official Wayfinding Emblem, serving as a visual aid for everyone exploring 125th Street.
View banner designsWith Gratitude
The 125th Street BID would like to recognize and thank the Judges of the BID’s Neighborhood Navigator Art Competition (2025–2026) for their dedication in selecting the winning designs for the Wayfinding initiative.
From the Community
What people in Harlem have to say about wayfinding — drawn from the BID’s community engagement survey.
In Harlem, people navigate by places with meaning, not just street numbers. Directions like “two blocks past the Apollo” resonate more than “east on W 125th.”
One of Harlem’s strengths is that it still feels like a lived-in neighborhood, not just a destination.
I always say to friends: you have to visit me here in Harlem. We have more air, bigger trees, and wider sidewalks.