[witenberg]

Marketing Management for Nonprofit Organizations
by Adrian Sargeant

???? Marketing Management for Nonprofit Organizations – Click Here ????

• Release date: June 1, 2009
• Author: Adrian Sargeant
• Publisher: Oxford University Press, USA
• Language: english
• Format: paperback, 498 pages
• ISBN: 9780199236152 (0199236151)

About The Book

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.

The new edition will be accompanied by an online resource centre for the first time, comprising the following features:

Student resources:

Web links to other websites of value to students specialising in the field

Self test quizzes (MCQs)

Details of new research work of relevance to students

Practitioner Insights boxes (boxed examples from industry)

Further reading list

Podcasts from practitioners and from own lectures and presentations

Lecturer resources:

A Lecturer’s Manual comprising:

PowerPoint slides of the diagrams in the book

Additional case studies of approximately 500 words (2-3 per sector specific chapter)

Guidance on how to use the case studies

TXT book Marketing Management for Nonprofit Organizations download. FB2 ebook Marketing Management for Nonprofit Organizations Adrian Sargeant on iPad on Walmart. EPUB Marketing Management for Nonprofit Organizations buy on Dymocks. MP3 Marketing Management for Nonprofit Organizations by Adrian Sargeant read for reader. Hardback ebook Marketing Management for Nonprofit Organizations on Kobo.

FictionBook book Marketing Management for Nonprofit Organizations by Adrian Sargeant download iOS. MOBI Marketing Management for Nonprofit Organizations read online Mac. PDF book Marketing Management for Nonprofit Organizations Adrian Sargeant buy cheap on Barnes & Noble. Paperback ebook Marketing Management for Nonprofit Organizations Adrian Sargeant download. Online ebook Marketing Management for Nonprofit Organizations buy on iPhone on Books-a-Million.

[Author]

Posts